Black is the hot color for 2008, and will probably hold strongly through much of 2009, as well. Purple is the trendy color of the year, giving an updated look to practically all fashion it’s associated with. But the big independent color - the one the Pantone Color Institute and its top level designer consultants rate as Number One for the year 2008 and for Spring 2009 — is BLUE.
This magnificent, aristocratic color never seems to leave the top color charts completely, no matter what color family is IN. Perhaps that’s because everyone loves blue. Survey after survey, year-in, year-out, show that the great majority of Americans list their favorite color as blue. It is popular. It is often mesmerizing. And, this year, it is more important than ever. On top of which, it is even uptrending!
Blue represents trustworthiness and extreme reliability, such as someone committed to another person, or idea, or situation. With that in mind, think of blue jewelry gifts for weddings and anniversaries, or associate it with doctors, social workers, humane society members, and even the kind of person who volunteers to help build homes for Habitat.
Likewise, blue is also considered the collective color of the spirit, generating a sense of oneness and interconnectedness, something we could all use more of in our present-day world. Naturally growing out of that is blue’s supposed ability to bring rest and relaxation as a powerful calming color. Unlike other colors and symbols in our society, blue is not gender-restricted in any way. It is equally popular with men and women.
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